We developed an impactful commercial for McDonald’s Cyprus titled “Take Away Your Takeaway,” which encourages take-away customers to take ownership of their dining experience by responsibly using the bins provided. This honest and engaging initiative not only promotes environmental consciousness but also fosters a sense of community responsibility. Additionally, we introduced the award-winning McDonald’s Crew Campaign, collaborating with local Cypriot influencers to amplify our message through creative online promotions. This strategic partnership enhanced brand visibility and resonated with the audience, making our campaigns both memorable and effective.